Internal employer branding on the other hand is all about your existing employees. It’s one thing to attract new talents but a whole different business to retain your team members. Where external employer branding focuses on making your internal company processes visible and building a strong brand, Internal Employer Branding means living your company culture and focusing inwards.
Ask yourself first, what is important to you. How do you want to position your brand and what is the target candidate audience you want to attract. All of those questions will help you to work out your long term strategy.